BoyleSports have signed an extension to their existing sponsorship deal as the official in-stadia betting partner of Premier League side Wolverhampton Wanderers.
The agreement will see BoyleSports continue to work closely with Wolves, launching a range of special offers, activations, competitions and experiences for their supporters. BoyleSports will also see their branding promoted across digital marketing on the club’s social channels, across Molineux’s LED screens during games and in the official Wolves matchday programme.
Established by John Boyle in 1982, BoyleSports now boasts over 340 retail outlets in the UK and Ireland, employing 2500 people.
BoyleSports CEO Mark Kemp said: “We are excited to continue and further strengthen our partnership with the excellent team at Wolverhampton Wanderers, as we reinforce our commitment to expanding BoyleSports in the UK.
“As an official partner we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season.
We both have great ambitions this season and we wish Wolves and their fans all the best of luck for a successful campaign.
Kieron Ansell, Wolves’ Partnerships sales manager, said: “We are delighted to extend our partnership with BoyleSports following a successful first season working together while games were behind closed doors.
“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign.
“BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”
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